What's the big deal with Liquid Death?
My sister keeps accidentally shipping cans of it to our house. So I finally had to look it up.
It's water. In a can. Spring water — the same stuff a dozen other brands sell.
And that company went from $3 million in sales to $333 million in five years.
Here's what got me: their first ad cost $1,500. They made it before they even had a product to sell.
They didn't win because the water was better
Walk down the water aisle and look at what everyone is selling you. Glaciers. Waterfalls. Mountain springs. Purity, purity, purity. Every single brand, saying the same thing, in the same font, with the same photograph of the same untouched wilderness.
Liquid Death went the complete opposite direction.
They put it in a tallboy can that looks like a beer, so you could hold one at a concert or a tailgate and not feel like the odd one out. They released a death metal album with lyrics pulled from their own hate comments. They gave people something to be against — plastic — instead of just something to buy.
People didn't skip their ads. They went looking for them.
Today they're the third most-followed beverage brand in the world. Behind Red Bull and Monster. Selling water.
I keep thinking about how much that sounds like my business.
There are beautiful homes sitting on the market right now
Not because there's anything wrong with the house.
Because the marketing looks like everybody else's marketing.
Same drone shot swooping over the roofline. Same “Welcome Home” caption. Same twenty photos in the same order, starting with the front elevation and ending with the backyard.
That's the glacier shot.
It isn't bad. It's invisible.
And in Fort Bend County right now, where buyers have options and inventory is sitting, invisible is the most expensive thing a seller can be.
It's not the product. It's the story you tell about it.
The last three homes I've listed have gone under contract in 12 days or less.
Two of those were the most expensive homes in their neighborhoods — neighborhoods where other houses are still sitting on the market today.
That's not because those homes were better. Custom homes in Richmond, Sugar Land, and Riverstone are all beautiful. They're all competing for the same handful of buyers who can actually write that check.
The difference was that people showed up.
We had live harp music on a Sunday afternoon. We had champagne. We had a scavenger hunt that walked people through every room in the house — including the ones they would have missed. We gave people a reason to walk through a door they would have otherwise scrolled right past.
I didn't advertise a house. I turned it into something worth showing up for.
What this means if you're thinking about selling
You don't need a better house. You almost certainly already have a beautiful one.
You need someone who will tell its story like it matters — because it does. Somebody raised their kids in that kitchen. Somebody planted that tree.
Ask any agent you interview what they're going to do that's different. Not “professional photography and syndication to 200 websites.” Every agent has that. Ask what they're going to do that will make a stranger in Katy stop scrolling and drive forty minutes on a Sunday to stand in your living room.
If they don't have an answer, you already know how your listing is going to look.
Like a glacier.
One more thing
God has been very gracious to me. He gave me a gift for storytelling and creativity that I did not earn, and I get to use it to help families move on with their lives.
And I'm grateful to every person who has shown up to my events and helped me tell the story of these beautiful homes. None of it works without them.
Maybe you're not selling a house at all. Maybe you have an idea, or a business, or something you've wanted to get out there — and you keep hearing that it's been done, or that it won't work.
I'd encourage you not to listen to them.
Be different. Be bold. You never know what could happen.
Ready to talk?
Many families are living in a home that stopped fitting their lifestyle but they keep waiting for someday. If that's you, it's costing you way more than you think. Someday is the most expensive word in real estate.
Ready to stop waiting for someday? Let's talk.
Roberta Meggs, REALTOR® | Keller Williams Southwest. Serving Sugar Land, Richmond, Riverstone, Greatwood, Texana Plantation, and Fort Bend County. 📞 281-512-2551 — 🌐 robertameggs.com
Bigger Wins, Smaller Stress.